Jane Rayner

Professional Summary

I have over 30 years of journalism and content writing experience.

I'm accomplished in writing SEO-optimised blogs, news and feature articles, opinion pieces, social media posts, newsletters, blogs, case studies, and marketing collateral.

I have strong research and interview skills and I'm proficient in establishing an appropriate voice and tone for diverse audiences.

Education

SEO and Content Marketing certificates: Smart Blogger

Post-Graduate Diploma in Journalism: University of Cardiff

Work Experience

Journalism and copywriting support to businesses in the sustainability, hospitality, and cyber security sectors:

• Conducted in-depth research and authored web articles to enhance service

awareness

• Interviewed key stakeholders and authored articles for a sustainability report,

driving attendance at an exhibition

• Expertly ghostwrote client opinion articles and features for printed publications,

effectively promoting services

• Crafted compelling fortnightly e-newsletters, resulting in a 30% open rate

• Created impactful mailshots for quarterly events highlighting sustainability in

hospitality leading to sold-out sessions

• Writing articles on cyber security to boost organic reach on client's website

Managing and implementing projects in sustainability and healthcare sectors:

• Delivered effective PR and marketing support, resulting in significant press

coverage in B2B sustainability publications and local press

• Orchestrated behaviour change and community engagement via community liaison and stakeholder group meetings, directly contributing to the successful

establishment of a new waste facility

• Designed and crafted marketing collateral and informational materials for recycling campaigns for local authorities and the 2012 Olympic Games

• Authored the award-winning entry for the Best New Business category in the South

London Business Awards