João Borges

In April 2022, I dropped out of medical school, which I studied for two and a half years, in Argentina.

I did this to be able to focus 100% on my work as a copywriter and further develop my passion for research, strategy and writing.

I started working as a freelancer in digital marketing in 2021, being mainly involved in direct marketing operations.

I worked in several areas and processes, such as:

- Conception of the idea;

- Market research;

- Espionage of competitors;

- Construction of the sales funnel and product pipeline (cross sell, upsell and downsell);

- Creation of the product and its deliverables;

- Research and development of Unique Mechanisms;

- Copywriting for advertisements, advertorials and sales letters (VSL and TSL);

- VSL editing and creative design;

- Construction of optimized websites;

- Paid traffic, metrics analysis, contingency and scale;

- Sales recovery.

Based on this, I consolidated my knowledge in direct marketing and acquired great experience as a digital strategist and copywriter, developing a comprehensive vision that allows me to see and align the smallest details of a direct response operation. I seek to develop myself more and more in this area, to infinity and beyond!

Taking into account that texts are nothing more than arrangements of words contained in dictionaries, my work is to arrange these words in a simple and harmonious way, like a Shakespeare sonnet, so that the reader has their imagination awakened, their emotions touched and its action completed.