What distinguishes copywriting for large companies?

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Writing content for large companies is a challenge even for the most experienced copywriter. Strict deadline, numerous orders, as well as a client who expect high quality services are just some of the “deterrents”. In the following article, we will describe the specifics of copywriting services for large companies and explain how to cope with it.

Copywriting for large companies

Statement, that large companies operate on completely different rules than micro-entrepreneurs is trivial. However, it is worth discussing individual differences, mostly because such information will be useful to any copywriter who comes into contact with the expanded and complex structure of the enterprise for the first time when starting cooperation.

Official contact

Messages should be concise and correct. It should come to the point. Email is legally sanctioned correspondence, so all obligations are binding on both parties.

For this reason, it is necessary to define the for of settlements, deadlines, the way of applying corrections, as well as the issue of confidentiality, etc. Clear information come out to be essential in case of any disputes between parties.

Pre-trial cooperation agreements

Most of the largest companies, when sharing the details of the order, send confidential information that must not be shared with third parties under penalty of a fine. Why is it necessary to complete formalities before ordering implementation? What is it exactly?

Copywriting for large companies is based on three important documents:

  • transfer of economic copyrights to the texts
  • cooperation agreement (entire basis of the organization is marked in it)
  • non-disclosure agreement (NDA)

Everything can be placed just in one document and sanctioned with a single signature, but each element need to be clearly mentioned in the contract.

Although it seems complicated for many copywriters, taking care of legal issues is a step towards legal cooperation. As a result, all conditions are predetermined and there is no misunderstanding.

Extensive orders

You have to measure your intentions – this is a sentence that should also apply copywriting for large companies. Large companies often require production capacity, and that cannot be managed alone. Therefore, the copywriter need to make sure that the orders are not excessive, and thus it is possible for copywriter to meet the requirements.

Taking care of legal issues is a step towards legal cooperation.

Large orders are reserved for content marketing agencies that hire many copywriters, as there is no physical possibility of implementing the order when we are facing deadline. Honesty in business relations is quite important. No company will be offended if a copywriter admits that it is impossible to complete the order in that short time in advance. On the other hand, failure to comply with the contract can have serious consequences.

How much does copywriting cost for large companies?

Salary is often a debatable issue. Most copywriters believe that big companies pay more. However, they are often completely wrong.

The price should always be adequate to job done. Companies cannot be penalized for their size. Therefore, the price for 1000 characters with spaces is usually fixed, while the number of orders make them a lucrative business partners for copywriters.

Summary

  • Copywriting for large companies is characterized by formal procedures, professionalism, strict deadlines, as well as the deliverance of extensive texts of the highest quality.
  • It is worth preparing a template of a cooperation, non-disclosure agreements and transfer of economic and proprietary copyrights.
  • It let you smoothly settle legal issues before starting cooperation.

Bart Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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