Inês Barradas

Although I had to choose three specializations to showcase in my profile, I am highly versatile and always eager to delve into any subject I write about.

The beauty category holds a special place for me, and for a reason:

After completing my six-month course in Digital Marketing & Strategy, I launched my own blog about skincare to gain hands-on experience with SEO, both on-page and off-page.

Since writing is my passion, I discovered a way to blend it with SEO—a field in Marketing that I quickly grew to enjoy, finding it challenging enough to dedicate time to further study.

I have been freelancing as a copywriter for two social media pages (focused on gastronomy and mental health). Additionally, I participated in a Digital Copywriting 360 workshop to enhance my skills and explore new techniques.

When I write, I fully dedicate myself to the task, infusing creativity because I believe it's an effective way to communicate ideas, products, or brands.