Full-time or part-time copywriter – who to choose?

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The best place to work for a copywriter is a puzzling issue for both employers and writers themselves. Is it worth working remotely or in the office if it comes to creative jobs? In the following article, we will analyze the benefits of full-time and part-time copywriter. We will answer the question of who is more profitable to hire, and where it is better to work.

„Stationary” copywriter

A „stationary” copywriter is a person who creates content at the company’s headquarter.

This copywriter usually works for a large enterprise and with its marketing team. In this situation, working in the office significantly facilitates interpersonal communication on larger, coordinated projects.

„Stationary” copywriter – benefits

For employee:

  • permanent job and stable remuneration
  • ready-made guidelines given before accepting an order
  • possibility to work on the large projects
  • trainings and professional development
  • possibility to learn how to work in a team

For employer:

  • usually lower cost for copywriter’s full-time job
  • fast order execution
  • efficient consultation on text modifications

We believe that there is no point in presenting disadvantages, as these would be just the opposites of remote work. Therefore, let’s go straight to the further analysis.

„Non-stationary” copywriter

A „non-stationary” copywriter is a person who creates professional content for websites at home.

Working as a freelancer is gaining popularity, so let us check if is it worth working remotely.

„Non-stationary” copywriter – benefits

For employee:

  • no need to commute
  • greater focus
  • possibility of additional development while working for many companies
  • convenience and privacy

For employer:

  • free space in the office
  • possibility of contact not only during standard working hours

It is also worth noting that remote job usually does not have full-time dimension, thanks to which the employer settles accounts for a specific order, which may turn out to be beneficial in the case of smaller companies.

Full-time or part-time copywriter – who to choose?

You need to remember that the advantages mentioned above are only advices and that the appropriate decision requires considering a number of other factors. It might seem that hiring “stationary” copywriter is a better solution for larger companies, which carry out huge projects and also require „characters shred”.

However, there are also copywriters that work full-time, but remotely. They often create wholesale amount of professional content. Similarly, there is no shortage of „stationary” copywriters that work part-time only or are taking part in the internship.

For employers, the optimal choice depends on the demand for the content, orders specificity, as well as on the location of the headquarter and broadly understood business policy.

For copywriters, possibility to choose a workplace is not easier. Writing in-house is enjoyable, but assignments may not be regular, exposing the writer to earnings volatility. What is more, increasing competition makes it difficult to find customers. It can be said that remote work is more intended for people who have financial resources behind and can test themselves in this profession.

Summary

  1. Choosing a workplace has both its pros and cons.
  2. Creating content remotely is convenient and intimate, although it has relatively little stability and fierce competition.
  3. A „stationary” copywriter is doomed to commute and to work intensive much more often, but also receives a stable salary and learns to work on larger projects.
  4. For employers, full-time job and outsourcing are solutions that should be separately analyzed. The best choice for cooperation should be made depending on the company situation and its business policy.

Bart Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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