Sergio Samanni

I am a SEO Specialist since 2018. I work with web agencies but also freelancers and professionals who need online visibility. Expert of keyword research and meta tags with almost 5 years of practical experience in SEO, writing content and blog posts. Skilled in Organic Acquisition, Technical SEO, Translation and Project Management. Fluent in Italian, Spanish and English.

📝 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚 𝗢𝗡:

- analysis of your site's current positioning (SEOaudit)

- SEO On-Page optimization

- shadowing the copywriter team with possible SEO-side training

- content strategy of editorial articles written with SEO in mind

- analysis of competitors and their positioning

- SEO reporting

- maintenance activities over 6 or 12 months

📊 𝗠𝗘𝗧𝗛𝗢𝗗

I check the positioning of each of the pages to be optimised, so that before and after can be compared. I can work on existing sites that do not rank or on new sites. I carry out spot activities, although I prefer ongoing collaborations, as SEO is a medium- and long-term activity.

💻 Focus on product over persona. Create content around the pain your product solves, not the business role you’re selling to.

⚙️ Cluster tightly. We all want to own the SERP for massive pillar pages. Aim for lower volumes with less competition, and ensure your topics are related and connected. By tightly clustering, you’re showing Google your topic expertise, making it easier to rank for those behemoth terms.

🔎 Use SEO tools for guidance, not the single source of truth. But many of the best topics come from getting feedback from customers and our sales teams.

🖇 Interlinking does too. This is the one area of links you fully control, both the frequency and the anchor text.