Is it worth commissioning a copywriter to run a blog?

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Using the copywriter’s services often ends when you receive articles that you need to post on your blog. Is it the optimal solution in practice? Maybe a copywriter that is adding content to the website will bring additional benefits to your company? In the following article, we will answer the question whether is it worth to outsource a blog.

What does running a blog by a copywriter look like?

Blogging consist in regularly inserting complete content with a photo and meta-texts on the company’s blog page.

The copywriter can do this using a CMS (Content Management System such as WordPress) that every blog obtain. At the same time, copywriter’s client does not have to accept and insert the material received, as the author of the text does it.

There are both advantages and disadvantages of such a solution.

It blogging worth it?

The right decision depends on situation of each company. Entrusting your blog to a copywriter brings many benefits, but also risks. Let’s discuss the most important of them.

Advantages

  • SEO optimization
  • Time-saving potential

The main benefit of running a blog by a copywriter is the additional SEO optimization of the texts which copywriter performs when inserting the article.

Copying content from Word is not enough if we want to improve SEO. It is also necessary to:

  • define headings
  • add photos to the article
  • develop meta-descriptions

Formatting (i.e. bolding/highlighting the most important parts of the texts) may be also found helpful. Thanks to the actions mentioned above, articles become much more attractive to readers and better visible on Google. A copywriter who take care of the blog takes over these activities as well, which is associated with another advantage for the company – time-saving.

Clients who insert articles themselves know that it takes some effort. Every time you have to copy the content and perform the above-mentioned actions. A copywriter can be exempt from this unpleasant obligation and just create texts from A to Z. Thanks to this, the client only have to pay and does not care about the functioning of the company’s blog.

Disadvantages

  • Additional costs

The most important disadvantage of blogging is its cost. Inserting and optimizing requires additional time, which usually results in a higher rate per 1000 characters with spaces.

The blogging service is another expense that may be problematic for companies with low revenues and high costs. Therefore, it is an individual calculation matter. You have to answer a question whether such a solution is worth that price.

However, if we believe copywriting is a serious investment that is responsible for the company’s image, then it is worth considering the comprehensive work of specialist who will ensure optimal benefits that come from running a blog.

How much does running a blog cost?

Blogging service require an additional fee. It usually costs 10-30 euro net amount for inserting a single article.

An alternative used by some copywriters is to add the price to the rate for 1000 characters with spaces and increasing it by 3-5 euro net amount for 1000 characters with spaces.

The final price of running a blog depends on the text length as well as on the copywriter skills.

Summary

  • Blogging is an activity consisting in comprehensive insertion of texts on a blog page.
  • It comes along with additional SEO optimization of the articles, which increases business results. Moreover, taking care of a blog saves company’s time as well as effort.
  • Running a blog increases the cost of copywriting, therefore the optimal decision is an individual matter for each company.
  • It is definitely worth talking to your copywriter about such a service. Every person is specialized in something, and posting content on a blog is an activity that is an absolute duty of every writer.

Bart Ciesielski

Experienced copywriter who explores the secrets of marketing and positioning. In his articles, he refers to the contemporary achievements of psychology and the philosophy of language, creating cross-sectional content. As a member of the Content Writer team, he takes care of technological and organizational solutions that increase the quality of work. Privately, he reads a lot of books, learns new languages ​​and composes piano pieces.

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