beatrice deon

When I started college, I thought being a copywriter meant simply creating creative commercials…

… Then I discovered that this is only the tip of the iceberg.

A copywriter must "Know everything about everything".

In order to write about a topic he must do detailed research, and he must "make the topic his own", so as to know perfectly what to talk about and how to do it.

A copywriter doesn't write just to write.

He writes with a specific purpose and, depending on that purpose, adapts language and Tone Of Voice to the objective he wants to achieve.

A copywriter doesn't just write catchy slogans.

He takes care of writing, correcting and sometimes rebuilding landing pages and websites from scratch, basing everything on a vision that goes beyond simple writing.

Such a vision can focus on storytelling or a "Problem-Solution" approach, depending on the type of product you want to advertise.

And this is just a small part of what I can do for you.