Irene Mwende

Irene Mwende

P.O BOX 231-90100

MACHAKOS

+254743731855

Mwendeirene17@gmail.com

https://www.linkedin.com/in/irene-katiwa-4b4a53178

Objective

Highly skilled and versatile Article and Copywriter with [X] years of experience in producing compelling content for diverse industries. Adept at crafting engaging articles, persuasive copy, and optimizing content for SEO. Seeking to contribute my expertise to a dynamic team and drive exceptional results in content marketing.

Professional Experience

Senior Copywriter

Jumia Nairobi Kenya -2021

- Lead content strategy and creation for 50 clients, consistently exceeding their ROI expectations.

- Collaborate with cross-functional teams to develop marketing campaigns and branding initiatives.

- Conduct in-depth market research to identify trends and opportunities, informing content strategy.

- Optimize web copy and blog content for SEO, resulting in a 80% increase in organic traffic.

Freelance articlewriter

Irenescribe Located at Machakos,KENYA] – 2022 to 2023-present

- Managed a diverse portfolio of clients spanning various industries, delivering high-quality content on time and within budget.

- Developed persuasive and SEO-optimized website copy, email campaigns, and social media content.

- Built and maintained long-term client relationships, consistently generating referrals and repeat business.

Content Writer

Heifer project international Nairobi Kenya -July 2023

- Produced engaging and informative blog posts, articles, and press releases, driving brand visibility.

- Conducted interviews and research to create expertly crafted technical content.

- Collaborated with the marketing team to implement content marketing strategies, resulting in a 90% increase in lead generation.

Education

Bachelor of Arts in English

Daystar University –Nairobi Kenya

2018-2022

Skills

- Exceptional writing and editing skills

- Proficiency in SEO and keyword research

- Content marketing strategy

- Copywriting for web and print

- Strong research