What is UX writing? Why is it becoming even more important?
UX writers are more and more desired by the labor market, however, the knowledge of this profession in Poland is still limping. What is UX writing and why its importance continue to grow? All about that in the following article.
What is UX writing?
UX writing is about creating content intended for the user, with the recipient’s convenience in our mind.
As a result, the intuitiveness of the website or application increases, which affects the positive perception by consumers.
„UX” is “User Experience” in short. By adding the word writing, we receive the name of the profession that basically speaks for itself.
Why is UX writing so important?
UX effects are due to a simple reason. As marketing rise, the complexity of websites, platforms and applications increases. In addition, all companies want to be regarded as professionals, so they take care of every detail. At certain stage, therefore, a person who will take care of intuitiveness and readability is needed, so that users do not get lost in the maze of information.
It is worth noting that, according to the definition of UX, its writer is a person who creates content with the user in mind. For this reason, it can be a copywriter who creates the simplest texts for the websites. In practice, the UX writer’s responsibilities are often narrowed down to the microcopy, i.e. creating messages and direction that facilitate navigation on the website.
The rules of UX writing
The assumptions of UX writing are simple:
The text must be understandable and transparent for every recipient.
There is no place for complicated sentences or professional nomenclature here. The primary goal of UX writing it user’s convenience, so the content should make it easier for them, not more difficult.
For this reason, UX writers, in the narrower understanding, do not meet SEO guidelines, do not build substantive content and do not adapt content to the target group. The text must always be simple, clear and understandable for every reader, as it served only as a guide and tip.
When to use UX writing?
- On the corporate website
- On the sales platform
- In CRM system
- In applications
And in many other places. As we have already mentioned, such activity is extremely common on the Internet.
Professional UX writers are great at advances online shops, mobile applications and platforms.
They are needed especially in the case of innovative technologies, as users often do not have any experience in usage of similar solutions.
Moreover, the strong competition in most branches of industries make customers take advantage only from the offers of the friendliest companies. Too many requirements (such as reaching a specific subpage, providing specific data) causes certain difficulties. The user’s time is becoming more and more of the essence, so in case of any doubts, recipients can simply abandon the transaction. Hiring a UX writer protects companies from similar situations, which unfortunately often happen in case of more advances solutions.
- UX writing continues to grow in importance.
- It increases the intuitiveness of use, as the customer activities are supported by concise and helpful messages.
- It is used especially by larger companies to simplify their projects in order to present clear information to recipients.
- „Hand guiding” is the target activity of an effective UX writer.
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